YouTube is planning to enter the short-video market with its new platform called Lasso. This new platform will target TikTok users, which is a popular app that is growing in popularity. The timing couldn’t be better, as TikTok is a growing trend that is on the rise.
YouTube is Planning to Target TikTok
The multi-segment video feature lets users record a series of short videos with different parts that can be played back together. The first part of the video is the main story, and the next part is a flashback or scene that takes place before the main story.
This is a video-recording idea that allows users to easily record short videos from their mobile devices and then merge them into one long video. This will make it easier for users to keep track of their activities and see them in one place.
YouTube is testing a new way for creators to easily record multiple clips directly in the YouTube mobile app and upload as one video. If you’re in this experiment, you’ll see an option to “create a video” in the mobile upload flow. Tap or hold the record button to record your first clip, then tap again or release the button to stop recording that clip. Repeat these steps until you’re done capturing footage up to a maximum length of 15 seconds.
YouTube is trying to shift some of the users to upload their short content on YouTube instead of TikTok. This feature is designed to make it easier for users to share longer videos.
The whole TikTok debate is real, but the app’s AI features are what make it so powerful. So while people may use TikTok for its short videos, the app’s true power lies in its AI features. If YouTube wants to compete with TikTok, it will need to offer more of these features. ..
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